The Internet is the fastest-changing marketplace on
earth. Million-dollar ideas from one year ago might not
generate a single penny today. and the best search engine
optimization strategies from months ago may be completely
But this doesn’t affect the best Internet entrepreneurs.
It only hurts the one-hit wonders. In fact, it is what
separates the top sellers from the struggling sellers.
Most of the struggling sellers rely entirely on the
information they get from ebooks.
The best entrepreneurs know that you must be able to
conduct your own analysis if you want to stay on the top.
Books and courses can help you get there, but ultimately,
you must learn how to conduct your own research.
Now, you can spend hundreds of hours and dollars
researching this for yourself. or you can purchase
a service that does this for you.
Or, if you’re looking to start your business on a
shoe-string budget like most sellers, you can simply
use the top-sellers’ examples.
In today’s lesson, I am going to show you one way you
can do this: reverse engineering.
Start by going to Ebay.com and searching for something
you personally sell in your store. for example, if you
sell stereos, search for stereo.
Take your list of results and use it to find successful
sellers. look for powersellers, sellers with stores,
sellers with large inventories, and sellers with a
lot of positive feedback.
Look at these sellers and try to determine the exact
methods they use to make sales: do they use templates?
–If so, how are they constructed? do they use a lot
of pictures? do they use ad copy?
What words did they use in the title? is there a
subtitle? is it featured? is it bold? what date and time
did they list it? is it part of a dutch auction?
Does the seller own an Ebay store?–If so, how is
that store arranged?
Does the seller get the majority of her auction traffic
from Ebay or does she advertise somewhere else?
How many items are in the seller’s inventory? What
price ranges do her auctions span? How do her prices
compare to yours?
Does she purchase her inventory from another Ebay
seller?–If so, can you also use that seller to stock
There are dozens of questions you can ask and
corresponding answers for all of them. you must
determine what you need to ask–and then use the
reverse engineering method to answer it.